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Ponchatoula , Louisiana
October 7, 2010     The Ponchatoula Times
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October 7, 2010

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'~'C THE PONCHATOULA TIMES, PAGE 8 " ranate claims BBQ, Drinks & Souvenirs Available + ate the law By DR. RANDOLPH HOWES M.D., PhD (EDITOR'S NOTE: Longtime medical columnist for The Ponchatoula Times, the author is an accomplished surgeon, medical inventor, and Country music recording artist. Dr. Howes grew up on his parents' Ponchatoula strawberry farm. He is a graduate of St. Joseph, Ponchatoula High School, Tulane - two doctorates, followed by a residency at the Johns Hopkins Hospital in plastic surgery. He says he is "re- tired" now in Kentwood.) Recently, I read an adver- tisement in Discover magazine for pills made from pomegran- ate juice, which called their "pompills or POMx" the "Anti- oxidant Superpill." It went on to say that they have spent $34 million in medical research, documented POMx's unique and superior antioxidant power and "revealed promising results for prostate and cardiovascular health." WOW! However, in very small print at the bottom of the page, they state, "These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease." Yet, their logo replaces the "O" in POM with a symbol of the heart and their article is written as though pomegranate juice or POM pills can prevent prostate cancer and protect against heart disease. Neither of these insinuations are true. In fact, the FDA says, "Pome- granates may be full of antioxi- dants, but there is no evidence that POM Wonderful's pome- granate products prevent heart disease, prostate cancer or erec- tile dysfunction." In February of 2010, the FDA issued a warning about the health claims the POM company made online about its products, which stated that its 100% pomegranate juice was shown to reduce blood pressure and reduce the risk of prostate cancer in scientific studies, us- ing language that is only per- missible for FDA-approved drugs and therefore m violation of the Federal Food, Drug and Cosmetic Act. In September of 2010, the Federal Trade Commission (FTC) filed a complaint against POM Wonderful for its printed health ads claiming its product produces a "30% decrease in arterial plaque and promotes healthy blood vessels." The FTC says these overstated claims are both false and unsubstanti- ate& According to the Chicago Tri- bune: "The labor-intensive and messy pomegranate was stuck on the sidelines of the American fruit market until 2002 when .... g## Dr. Howes Beverly Hills billionaires Stew- art and Lynda Resnick planted enough of the fruit to quadruple the market, simultaneously in- troducing POM Wonderful juice to consumers.'" In short, they jumped on the "antioxidant band wagon." The Director of the FTC's Bureau of Consumer Protection said, "Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled." As expected, the POM company disagrees with these charges. In the America that I love, if you want to know the truth about antioxidants, read my new book, Death In Small Doses? Antioxidant Vitamins A, C & E in the 21st Century: A Health Impact Statement. It is available at Amazon.corn, Barnes and Nobles and Borders bookstores and online. Let the truth protect you and do not be a chump for clever marketing and false claims. Many will lie to you for profit but I will tell you the scientific truth and let you decide for yourself. Parker Layrisson Times Legal Columnist "Should I incorporate my By PARKER LAYRISSON Times Legal Columnist Incorporating your business is usually an excellent and afford- able idea. To begin, you should consider the advantages and dis- advantages of the different business forms available. Louisiana law provides for numerous types of business entities: sole proprietorships; general partnerships; limited partnerships; partnerships in commendum; limited liability companies; and cor- porations. To determine the best business form for your company, you should discuss the following issues with your attorney: (1) What type of business do you conduct? (2) How many owners are involved? (3) What are the financial needs of the business and its own- ers? (4) What are the long terms goals of the owners? For small business owners, I usually recommend the Limited Liability Company (LLC). LLCs offer an attractive alternative to partnerships and corporations by combining the critical corpo- rate advantage of limited liability with the valuable tax benefits of partnerships. Limited liability means that LLC owners, called members, are only liable for company debts, obligations, and liabilities up to the extent of their investment. LLC members are not personally liable for their company's debts. The LLC's tax benefit is pass-through taxation. This avoids the danger of being "double taxed" at both the corporate and personal levels. Another key advantage of choosing the LLC is flexible corporate structure. LLC's do not require annual shareholders meetings or multiple officers or board members. Most local lawyers can either form an LLC for you or direct you to an attorney who can. Louisiana law requires filing of articles of organization and initial report with the Secretary of State. If your business has multiple owners, you should also consider obtaining an operating agreement, which ~s a contract between the members governing the company. Considering the valuable advantages of limited liability, pass- through taxation, and corporate flexibility, you should consider in- corporating your small business as an LLC. pur le Bryan, ~